IBRD and other global institutions applauded this model. Recently Kerala has initiated a new development plan called “peoples plan campaign”; to achieve yearly plan targets.

40 percent of the total development plans are sought to achieve through this mechanism.

The main objective of this is to bring together officials, experts, elected representatives and people in an efective way to achieve better progress.

Like the greenery rivers which number as much as 44 and the backwaters are inextricably interwoven to the basic fabric of Kerala culture and life apart from being the main channels for carrying on trade and commerce from time immemorial.

The vast coastline stretching the entire length and sandy beaches is still mostly a guarded secret and are unspoiled by the moving band of tourists. But tourism is slowly picking up here, be it for backwater tourism, health tourism, beach tourism, and eco-tourism or just to experience its laid back and lethargic atmosphere.

Kerala’s mystical and magical charm had attracted travelers from the entire expanse of the populated world. Of late the growing realisation in the west that natural drugs are more suited for body re-engineering than pill-swallowing quick-fix solutions are drawing them towards Kerala where traditional methods of healing are surviving as isolated pockets of knowledge.

Kerala is an ideal place to be in at any given period of time. The summer months are not very harsh, as in the rest of the mainland, and the cool shades are not far away either.

The monsoon arrives with a big bang drenching anything and everything in its path. This season is also ideal for attempting body rejuvenation therapy, which is quite famous now.

The monsoon showers cleanses the body and soul of the people as well as that of the land.

This land has also given birth to many legendary people including Adi Sankaracharya (788-820), a great savant and reflective thinker. Sri Narayana Guru, another great social propagandist and saintly leader tried to ameliorate the lot of the backward class; he represented, and radiates the message of equality of men.